About Us



About Us, Obsevera, Dr. Liden

Craig B. Liden, MD, CEO and Co-Founder

Craig B. Liden, MD is an internationally recognized expert in the diagnosis and treatment of ADD/ADHD. He is a board certified pediatrician who graduated from the University of Michigan and the Ohio State College of Medicine. He completed his pediatric training and postdoctoral fellowship at the Harvard Medical School/Children’s Medical Center in Boston. Dr. Liden previously served on the faculty at the University of Pittsburgh’s School of Medicine. Since the 1980’s, Dr Liden has been in private practice evaluating and treating behavior and developmental problems across the life span. He has treated more than 10,000 patients with ADD/ADHD and related co-morbidities through The Being Well Center. He has written and lectured extensively about ADD/ADHD, individual differences, a variety of health problems, and the role of the physician in treating all of these problems. Dr. Liden previously served as Chief Medical Officer at Bodymedia.


Brian Lunt, Obsevera President

Brian Lunt, MBA, President and Co-Founder

Brian Lunt is a seasoned leader with over 25 years of management experience in hands-on operations and finance oriented roles, and is a veteran of dynamic, high-growth companies. He has worked in both early stage start-ups and mature organizations to help direct companies through successful growth stages. He has had experience in software, technology, payment systems, leasing and banking.   Mr. Lunt holds a BA in Business Administration and Accounting from the University of New Hampshire, and an MBA from Northeastern University.




David Hirsch, General Counsel

David Hirsch is a Principal at Renaissance Partners in Pittsburgh, PA.  He serves as a business consultant and lawyer who assists clients in all aspects of their business, helping them build and focus their long-term plans, structuring and negotiating their transactions and assisting them in finding needed capital. He [articularly enjoys helping the owners of a broad range of businesses start or purchase their businesses, raise needed capital and exit those businesses. David also works with equity and venture capital funds in their formation, capital raising and purchase of portfolio companies.  His specialities include mergers and acquisitions, capital formation, and planning.


Theresa West, Director of Clinical Applications

Terri West is a NCCPA board certified Physician Assistant who received her training at Gannon University. She has over 20 years of experience in working with patients across the lifespan in a variety of settings including pediatrics, family practice, gynecology, surgery, and a breast cancer specialty practice, where she gained a keen insight into women’s health issues.  Terri’s diverse experience coupled with her leadership and teaching skills ideally matches with Obsevera’s commitment to identify and manage the health consequences of undiagnosed or improperly treated ADHD, its integration of preventative care into a continuous support model, and its goal to support patients in independently managing their health.


Zack Wessel |Obsevera

Zack Wessel, Business Analyst

Zack Wessel has served as a research assistant for numerous psychological studies that focus on executive function and attention. Most recently, he has been working with patients at The Being Well Center, performing initial screening tests for new patients and analyzing aggregate data across the testing population. Zack is a graduate of Allegheny College, where he received a BS in Psychology, coupled with minors in philosophy and economics.


Obsevera in the News

April 6, 2016 | Pittsburgh Post Gazette | Fledgling tech firms make pitch to venture capitalists


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